Run actionable measurable
ROI-based
offline marketing
MEASURE 100% OF VISITORS to know conversions and marketing metrics as in E-com.
THE K-USTOMERS ENGAGEMENT AI PLATFORM
Improve the Customer Experience
Improve the Marketing Strategies
Enhance Store Performance
Measure Store Conversion Rates
Improve
Staff Management
Understanding
Lost Sales
Designed for retailers, brands and other industries in public spaces of any size who want to collect, analyse, engage with customers and use touchpoints to deliver content.
WE ARE LIKE GOOGLE ANALYTICS BUT IN THE REAL WORLD
What kind of insights?
High‑Resolution Cameras with Depth Vision and On‑Chip Artificial Intelligence
The power of computer vision IoT sensors combined with next generation AI modelling offer Retail Brands full understanding of their visitors' preferences, behaviours, sentiment and demographics.
100% GDPR compliant Stores Anlaytics to let them anticipate shoppers demand and orchestrate operations based on visitors demographics trends.
Sensor + App
Our App running in the IoT sensors is able to detect and track bodies, exclude Employees and count unique visitors. It is the most accurate people counter you can find in the market with included the power of data: gender, age, emotions, height, size, facial hairs, glasses, make-up. And you can analyse customers flows, heatmaps and behaviors.
K-ustomer Journey Scenarios
Measure the performance of your shop windows
Retail merchandising is an art and science. K-ENGAGE data, driven by the overwhelming economic importance and growth of the retail industry, weaponize retailers with actionable data for effective merchandise strategies and best practices.
With K-engage sensors in your shop windows you can measure the footfall and how much your store is attractive.
Know your Visitors
A high number of people of the right segment walking into your store is an indicator that your advertisements, marketing campaigns, and window displays/product placement are effectively drawing large numbers of potential customers into your store or shopping centre.
Conversely, a low footfall number or of a different expected segment can indicate an unsuccessful marketing campaign. This knowledge is important, as not knowing these analytics figures can result in revenue loss of up to 30%. The other reason that K-ENGAGE data is so important is that it allows businesses to know many of these customers walk away having purchased your product.
Measure the performances of any POV
From floors to shelves, mirrors and digital signage, you can measure all the POV in your store to understand the performance of your visual layout and merchandising.
Know your Customer
There are many aspects of running a successful business, but one of the most important things to consider is taking advantage of WonderStore data combined with POS reports. Retail POS (point of sale data) is the “king” of category management data. Are you maximizing the use of this important data source?
Use All-in-one sensors to display personalized content to upsell or cross sell items or to ask to register to your Brand with smartphone.
MARKETING STRATEGIES
CMO’s wants to be able to create a successful omni channel marketing strategy by using data that until now were only coming from the digital channel, with K-engage that ‘s no longer the case.
01
Time to Market
K-ENGAGE data provides points of information telling CMOs when to market products, whether that be to cater to a demographic or perhaps to capture the most number of eyes at peak traffic hours.
02
Measure Campaigns
A low footfall number or a different expected segment can indicate an unsuccessful marketing campaign. This knowledge is important, as not knowing these analytics figures can result in revenue loss of up to 15%.
03
A/B Testing
Launch A/B testing to improve your advertising campaign. Understand what is the best channel, media or message to capture the right customer segment. With K-ENGAGE you can measure it.
04
Online-Offline
Does exist a match between online and offline customer segments? If not, maybe your are making online campaigns that are not converting users in customers. With K_ENGAGE you can tune adv campaigns using data!
Building a data driven customer strategy.
“Our goal as a Marketing department is to build a data-driven customer strategy in an Omnichannel perspective.
We want to be able to improve both the customer experience and the performance of our marketing campaigns to the nth degree.
We have found the right partner for this operation in Technology Innovation with the K-ENGAGE solution.
The POC carried out on two stores in Milan with sensors strategically positioned along the customer journey from the shop window to the checkout, demonstrated the absolute value of the data that the platform collects and the various feasible scenarios.
The data collected along the entire journey is accurate, it analyzes the characteristics of the visitors in demographic terms and also their behavior inside the store, landing directly in our data warehouse to be processed, analyzed and interpreted to build strategies even on the spot.
It is then up to companies, like ours, to create an internal team that uses all the data and provides the Business with the keys to improve marketing, visual merchandising, human resources and customer experience performance. In short, to create 4.0 shops”
Dario Cardamone, VP Global Marketing, GUESS Europe
Know the force of content on screens
Connect all digital surfaces including displays, kiosks, tablets and background music to a cross-channel centralized inventory management system.
Automate marketing on any touch point
Automate direct ad sales
and reporting
Deliver tailored messages along the customer journey
Understand consumer behavior, segments
Maximize ad revenue via self-service
Reduce costs on integrations without coding
Align your staff to traffic not transactions
Sounds simple enough, but one many retailers overlook.
Matching staff schedules to traffic volume and demographics and timing in your store will help improve your chances of converting more.
An example. A Brand paid particular attention to lunch time, when store traffic can be way up, but staff lunch breaks can seriously drag down conversion rates. Associates need to eat, but customers need to be served.
EASY INSTALLATION
3 simple steps to install sensors
Scenario definition
Depending on how many sensors you want we set the position of each one using the floor plans and some picture of the store.
Store set up
The electricians of the Brand prepare the chosen points with the power and possibly the cable. If you select the LTE Sensors you have to provide the power only.
Sensor Installation
Our Installation team or the Brand electricians themselves, after an half hour online training, position the sensors, switch them on and everything run!
All the Clouds you need, in one place
K-ENGAGE is based on AWS cloud infrastructure and innovative services. From IoT to Rekognition K-ENGAGE is using the AWS experience used in the AmazonGO stores. Our solution is available on Azure , Google Cloud or Oracle Cloud too.
THE NEW ALL-IN-ONE SENSORS TO ANALYZE CUSTOMERS AND DISPLAY PERSONALIZED CONTENT
OUR NEW ALL-IN-ONE SENSOR WITH INCLUDES: CAMERA, TOUCH DISPLAY AND 4/5G CONNECTIVITY.
EASY TO POSITION IN SHOP WINDOWS TO DISPLAY PRICING LIST, IN THE SHELVES TO DISPLAY PRODUCTS, INFO, SALES AND INTERACT WITH CUSTOMER TO GENERATE LEADS WITH ONE TOUCH.
GLOBAL TO LOCAL MARKETING CONTENT PLATFORM
Global to local
Manage your offline and online campaigns and measure the visitor traffic in your stores to know the succesful of your strategies.
Distribute your materials Global to local with your stores, buyers, suppliers and customers.
Assets and Content
Explore analytics on your assets and content by repository, content, channel or collection.
Members and conversations
Add stakeholders as members to a folder which gives them access to everything in that folder. Start a conversation about a specific file, folder, asset or site. Open an item and start discussing. Post the first message than add other people to partecipate in the conversation.
Publishing Channels
Assign one or more publishing channels to your content. Manage content based on channels. Set approval and translation requirements to ensure that content are routed and used as intended.